Lexus

Lexus is Toyota’s luxury car brand, launched in 1989 with the LS flagship sedan and a focus on refinement, reliability, and attentive ownership service. Its lineup spans sedans, coupes, crossovers, and full-size SUVs, including the ES, IS, LC, UX, NX, RX, GX, LX, and TX. Lexus has also played a major role in expanding hybrid technology within the premium market, while newer models such as the RZ and electric ES broaden its battery-powered range. Across the lineup, the brand emphasizes quiet cabins, comfortable ride quality, precise assembly, and smooth power delivery. Lexus primarily serves luxury buyers seeking long-term usability and advanced technology without the firmer character of many European competitors.