Proton

Proton is a Malaysian car brand founded in 1983 to support the country’s automotive industry and expand access to locally produced vehicles. Its first model, the Saga, arrived in 1985 and became closely tied to everyday motoring in Malaysia. Proton’s modern lineup includes sedans, hatchbacks, and SUVs such as the Saga, S70, X50, X70, and X90, with several newer models developed through technology and platform collaboration with Geely. The company has also entered the electric vehicle market through its e.MAS sub-brand. Proton primarily serves buyers seeking practical transportation, competitive pricing, useful cabin space, and features suited to Southeast Asian driving conditions.